Piracy

Toy Story 3 was one of the biggest films of the year which then meant a huge amount of people wanted to be the first to view the film before anyone else. This resulted in an increase of piracy of the film itself, through the media (internet, pirated DVDs etc).
In the week ending June 20th 2010 Toy Story 3 was ranked the 5th highest download on the internet, this means it was one of the most popular illegally downloaded films at that time. This relates to the decrease of cinema viewings nowadays because of the access to piracy on the internet. However authorities today in countries such as USA and UK have been taking action into seizing websites that allow public viewing on these films for free.
'(Reuters) - U.S. authorities seized nine websites on Wednesday, accusing them of movie piracy by offering free access to movies such as "Toy Story 3".

Internet isn't the only method of piracy used today, many foreign countries have illegal pirated films sold on streets and in public places, yet the security for stopping this kind of illegal selling of a product not yet out for public sale, has still not taken place.